Retailers urged to plan holiday sales early
Retailers must plan holiday sales early for success, with critical decisions made...
Retailers urged to plan holiday sales early
T he Retail Smiths Principal Sherry Smith. Retail strategist Catherine Erdly emphasizes that successful holiday sales hinge on early preparation, not last-minute efforts. Stores excelling in December often made critical decisions by October, not during the hectic holiday rush,...
highlighting the importance of strategic planning well in advance. Christmas doesn't start in November, and it isn't won in December. It's decided in August, when retailers make decisions that will impact their holiday sales. Industry estimates indicate that 30 to...






