Expanding its footprint in India, Keemti Jewels has inaugurated a new store in Jabalpur, Madhya Pradesh. Founded by Armaan Kothari and supported by the Kothari Group, Nikhil Kamath, and Kavin Shah. With the opening of its newest store, Keemti continues to build its presence across emerging jewellery markets, with Jabalpur marking an important step in its expansion across central India.
Jabalpur, situated in Madhya Pradesh’s Mahakoshal region, serves as the administrative center for both the Jabalpur district and division. The city has emerged as a vital hub for commerce, administration, connectivity, and services, making it a key market for Keemti’s jewelry offerings.
New Store in Central India
The Jabalpur store features a wide array of certified lab-grown diamond jewelry, including rings, earrings, pendants, bracelets, and mangalsutras. Crafted in 14K gold and 925 sterling silver, these pieces cater to daily wear, professional settings, and special occasions, blending contemporary designs with affordable pricing.
This opening aligns with Keemti’s broader strategy to establish a robust retail network in key Indian markets. Already present in Mumbai, Pune, Indore, Delhi-NCR, and Bilaspur, the brand is extending its reach across diverse regions while offering consumers direct access to its factory-priced products.
Direct-to-Consumer Model
Armaan Kothari, Founder of Keemti Jewels, remarked: “Jabalpur is an important market in Madhya Pradesh and its position within the Mahakoshal region makes it a natural market for us as we continue to expand our retail presence across central India. Our aim has always been to make certified lab grown diamond jewellery more accessible through thoughtful design, transparent pricing and strong value. With our entry into Jabalpur, we look forward to bringing the Keemti experience to consumers in the city and surrounding region.”
